Monday, August 25, 2014

Take Advantage of The Back To School Marketing Mania!

And just like that, it is August and your kids are quickly trying to squeeze out any last bit of summer they can before the bell rings on the first day of school in a few weeks. The reality is setting in and time can feel like it is flying by, don’t let it happen. Heading back to school can be a huge opportunity for your business to use social media for marketing! Shape your marketing campaign around your business and find how your company can fit into the back to school rush.

I know what you’re thinking….“my company has no connection to schools at all how can we possibly connect with students heading back to school”

You would be surprised at what can connect you to the Back to School rush on social media. A simple quote that is about education, back to school, or school activities with a hashtag like #backtoschool can get your company out there and showing the community and your followers that you care about those going back to school. Most of your clients probably have kids so a post saying “good luck to those students heading back to class this week” would go a long way.

If your business does have a connection to heading back to school, then make sure you narrow your focus on social media to posts about it over the next few weeks. It is never too early to start posting about back to school deals, offers, and potential opportunities that go on during the school year. If your company caters to students during the school year, be sure you aren’t waiting until the school year starts to let them know about your company and what it offers.

This time of heading back to school is too soon for some, not soon enough for others, but is the perfect time for your business. Get proactive in your marketing campaigns and utilize this month to grow your client base and connect with other in your community.

Don't forget to share this article on your favorite social network.  Your network of friends, clients, family, and others may need help with their fall marketing.

Saturday, August 23, 2014

Make Your Twitter Picture Count!

Social Media applications are constantly trying to improve and update themselves and try to stay one step ahead of the competition. One feature that has been on +Twitter for a little while is how you can post pictures. In the past, you would have to click on the link for the picture to show up. Now, the picture is automatically shown with no link to click. How can you as a marketer utilize this to have a positive impact on your company?

One key mistake that many people commit is putting too many words on the picture. The picture should be there to reinforce your post. If you want to see a great example of what to look for in twitter picture posts, look at +ESPN’s posts on the World Cup. They have a short blurb about an event that occurred in a game followed by a graphic that jumps out at you. There aren’t a ton of words that will make you lose your attention, but you know exactly what they are talking about and are intrigued to see what is going on. The colors pop at you and the picture of the player/team makes you want to visit or even watch some games on the tv. Either way, numbers soar for +ESPN and advertisers love it.

To make a big impact, keep it simple. In a world that is all about the now and trying to be 4 steps ahead, people will not waste time reading long things on twitter. Twitter was created to be quick. Thus the 140 character limit. Keep that in mind when adding an image/infographic to your post. People will not have the attention span to stop scrolling and read the entire thing. They want something that pops out that they can see and connect with something else and want to see more of.

Use images that trigger emotions. The World Cup example is great, ESPN shows pictures of soccer players/fans being extremely emotional, this then makes the viewer feel one way or another about said emotion. The connection is made and the curiosity is piqued. Be sure to know your target audience on Twitter and the emotions that they need to be feeling towards your product/company!

Twitter has changed its image sharing that can bring gains to you and your company if used correctly! Make sure to keep it simple and to build a connection with your target audience. And be sure to be on the lookout for anymore changes that they might throw your way in how images are shared!

If you enjoyed reading about the post above, share with your friends on your favorite social network.  Your comments are welcome below!

Sunday, June 22, 2014

Summer Fun With The Entire Family

Family Camp. The thought of those two words being put together for most people conjures up images of bad dancing, kids avoiding their parents, and ultimately just a really weird/awkward experience of all.

Take it from a person who has worked at a family camp for 2 summers, those things could not be further from the truth (except maybe the bad dancing, but when everyone is a bad dancer is it really considered bad dancing???). Family camp is a place where you and your family can grow closer together and have an incredible time and make lasting memories.

For example, if your kids are terrified of the zipline, the heights just aren’t going to work for them, it is a great time to teach your kids to be brave and you can do it with them! Imagine the look on their face when they are zipping down next to their dad/mom. I saw this picture many times at camp, and needless to say, it was priceless.

“But there’s no way my kids would want to do anything with me and my spouse for a whole week at camp”….This can happen, kids at a certain age have the “mom and dad don’t get me” attitude and will try to avoid you as much as possible. Family camp knows that, and makes family activities fun and engaging and breaks down those barriers that have been placed up. Families that are having a tough time getting through to their kids at the beginning of the week are usually the last ones to leave on the last day because they have learned how much fun each others company is.

Another huge perk of family camp is getting to know the other families that go the same week as you! If you continue to go for many years, you are able to stay in contact with these families and create some great camp friendships. Working at family camp, I got to see families who hadn’t seen each other for 51 weeks go crazy and get excited when some families that they had been to camp with for years came through the door.

Family Camp is a great place to grow closer to your family and create lifelong memories. Don’t let your preconceived notions of what family camp might be get in the way of researching which camp would fit your family best! 

 If you enjoyed the blog post, feel free to leave a great comment or question below.  We enjoy educating the world about social marketing.

Thursday, May 29, 2014

Social Marketing During the Summer Months - Changing Seasons

I’m sure there are millions of songs out there regarding “changing seasons” and welcoming in the summer time. As spring fades away and summer quickly approaches us in the upcoming weeks there are a lot of things that are changing along with the seasons. From the weather outside to the sports we watch to the types of vacations we take, a lot of aspects of our lives change, and one thing that should also change to help your company is how you target your customers.

Summer marketing should be focused on the broad, exciting things that happen during the months of May, June, July and August. A lot of people take a week or two off for vacation and are less likely to be focusing on work so posts that are asking about favorite vacation spots or day outings around town are a great way to spark an interest in your company! Connecting with people during the summer can lead to clients in the fall when things get more focused.

Some great ways to connect in the summer time is asking “surface level” questions that can help you connect personally with potential clients. Be sure to not ask questions about when they are going on vacation in the future because of security reasons, but rather ask “what are some of your favorite summer vacation memories?”

Other than vacations, major sporting events occur in the summer time. This year the World Cup will be going on, and people will love to give their two cents on which country they think will be victorious. The Stanley Cup playoffs and NBA finals will be finishing up with high drama and incredible games and highlights. A great thing to do would be to surf for the best plays from the night before and ask if anyone saw it happen live!

By making you or your company more relatable by asking more broad questions, people who may not have clicked on your link will be more likely to be interested based off of the connections made in the summer.

P.S. Be sure to have a vacation for yourself planned! Step back from social media for a few days and enjoy some free time with family and friends. Twitter, Facebook, and Google+ will all be there when you get back!

Challenge For You: Take some personal time off Social Media and enjoy some books, music, and nature.  Have a super fabulous day!

 If you enjoyed the blog post, feel free to leave a great comment or question below.  We enjoy educating the world about social marketing.

Monday, April 21, 2014

Twitter Announces Their Big Picture Change

Social Media trends have been ever expanding and big name sites are always trying to adapt to the ever-changing global (yes, global) social media market. Every 6 months or so it seems that a “new” version of either Twitter, Facebook, or Google+ comes out to try to make posting and sharing even easier than before. It usually takes a couple weeks to get used to, but as we get used to the update, we are quick to forget the old way and welcome in the new, faster, sleeker, more efficient style of posting anything and everything to social media.

Twitter has come out in the past few months with an all-new way of how pictures can be posted and seen by your followers. In the past you would have to click on the link to open it up. But in the “make every click matter” mindset of today’s world, a lot of times pictures would be passed over to ensure the most efficient way of getting through your newsfeed. Oh how things have changed. Twitter has now taken the link and put the picture on your timeline for you when operating twitter from your laptop or computer. Every picture is seen without a click. And that can generate interest in you or your company.

Pictures on twitter are a nice break from the continuous flow of word-only posts that range from a sporting event rant to a deep philosophical quote. Pictures jump out on the screen and catch your viewers attention. Pictures on twitter can be used for a variety of reasons. You can use them to show where you are (ex: Sporting event or vacation), a quote from a famous person, or even an infographic.

What’s an infographic you ask? Companies use them to give a visual display of the information they are trying to share. They are extremely useful in comparison to a word document outlining all of the information. Would you rather look at colorful displays and graphs or a 5,000 word report? See, infographics work magic when it comes to sharing what your company has to offer, sell, or inform.

Twitter has allowed you and your company a great (and free!) way to advertise your product or service by taking your pictures and putting them front and center on the timeline! Be sure to have a few key hashtags to really get the picture to connect with the viewers!

If you enjoyed the blog post, feel free to leave a great comment or question below.  We enjoy educating the world about social marketing.