Thursday, January 23, 2014
Sometimes you just need to get out of the suburbs. Even if it is just for the day, taking a break from the minivans and super markets for a little bit can give you a nice perspective of life outside of the monotony that we sometimes find ourselves in. Hopefully the weather will start warming up here in the next few weeks, which gives everyone a chance to step outside and enjoy the sun and try to get about the famed “polar vortex”.
It’s tough to take a break and go on vacation; most of our bosses would probably point out that Christmas was barely a month ago and tell us to get back to work. So since a week long trip seems out of the question, why not take a day and enjoy what is in our backyard? Downtown Dallas. The city of Dallas has done an incredible job with revamping the downtown atmosphere and has brought in many exciting attractions that fit any type of personality!
The Arts district is one of the top art collections in the country. From the Nasher Sculpture Center to the Opera House, there are plenty of sights to see (and hear) if you want to spend your day in the downtown area.
Parks and places to relax outside are scattered throughout the downtown area. If you’re looking for a place to eat lunch in the ArtsDistrict, check out some of the food trucks that stop by on certain days. If getting food out of a moving vehicle isn’t quite your style, check out some of the family run restaurants that line the downtown streets in uptown.
Victory Park has brought the bright lights of Times Square next to the American Airlines Center, and the Stars and Mavs will be entering their playoff pushes. If you want to see world-class athletes playing at the top of their sport make sure to end your adventures downtown by catching a game.
Dallas has brought art, music, food, and sports for everyone in the metroplex to enjoy! If you are looking for a place to get away and get outside, look no further than the center of the metroplex.
Check out the website for more information on fun things to do in Dallas!
Post your comments below about any fun activities, restaurants, foodies, or events you have enjoyed in Downtown Dallas. Looking forward to some new adventures!
Friday, January 17, 2014
The ball has dropped, the champagne has been poured, the confetti as fallen and accumulated in the streets. The euphoria of welcoming in the New Year has come and after a few exciting hours, has gone. Now what?
What is going to make this year different? What are we going to do as individuals, family, country, and society as a whole to make the world a better place? In a 2013 that saw tragedy and triumph, inspirational stories and moments that made us cringe. History points to 2014 having the similar tale as 2013 with all the stories that will take place. Some will take us by surprise, others will shock us, we will laugh we will cry and make some new friends.
But what if this year we made a point to be mad less and be joyful more. I know I’m beating a dead horse with this one (I’m sure your twitter feed has been full of “2014 going to be happier/better/more enjoyable/insert feel good adjective here than last year” tweets). 2014 doesn’t have to be the year where in June we look back at the past 5 months and remember our New Years resolutions and think “well there’s always next year”. 2013 flew by. If you felt like it didn’t please let me know your secret in keeping time slow because I feel like the years are going by too quick and I don’t want to blink and miss a decade.
This year lets go on adventures. Lets take chances and go out and see the world. There’s nothing wrong with taking a spontaneous trip to someplace on the globe. Life is short and as the years are flying by we don’t have as much time as we think we do. I know my challenge for myself is to be more adventurous. Get out and see nature and mountains, go kayaking somewhere exotic and take pictures. I don’t want 2014 to get away from me like 2013 did. Let’s not worry about the future, let’s not think about 2015 and beyond, heck let’s not even think about February yet. January is here, 2014 is here, lets live in the present and take advantage of it. Cheers to a New Year, New Adventures, and New outlooks.
My challenge for you...
Schedule something fun on your calendar within the next 2 weeks.
Friday, November 16, 2012
The YouTube customized thumbnail is here!
We should all celebrate today! If you have uploaded a video to YouTube, you will feel the same excitement that I have today. We do not have to settle for a thumbnail that includes our eyes and mouth open or a big dorky look on our face. YEAH!
You now have the opportunity to design a creative and mind provoking thumbnail for all your videos. Just imagine the curiosity you can create with a customized thumbnail.
You are able to upload your customized image at the same location that you are able to choose which frame (of three that YouTube gives you as options) you would like to use.
Remember that you should not design something that is too small to read or understand what the image is when looking at page full of video thumbnails. The good thumbnail image size is 640 px X 170 px.
Don't forget to design your thumbnails with the channel design in mind. You do want to keep your business brand & consistent message in check. Or... maybe be a little quirky.
A few examples are below:
Don't forget to post your YouTube channel link so that we can see your customized thumbnails and leave comments on your videos.
If you enjoyed this blog, you can read some more by clicking on the links below.
Marketing plans for the holidays
Halloween weekend was a fun weekend for my daughter and I. She competed in her first competitive cheer competition. We checked in with her team mom and I headed to the stands to find the cheer group. As I passed parents, cheerleaders, and siblings I enjoyed looking at the homemade Halloween costumes they were wearing. There was a combination of scary and funny costumes in the bunch. Everyone seemed to be enjoying the event by acting out their characters.
This event not only made me think about this "first time event" in my daughter's life, but I began thinking about my clients' holiday marketing plans. Two months of intense shopping and family gatherings are about to be upon us.
Sunday, November 4, 2012
Parents want candy too!
My bags of candy were ready and my lights blaring down the street hoping that trick or treaters would find my house.
I enjoy staying at the house and passing out candy more than walking around the neighborhood with the kids. Nov, don’t get me wrong I do love to watch the neighborhood kids interact and talk with parents I don’t see much. The best seat for action is passing out candy and scaring the kids.
This year was extra fun and began with a belly laugh so loud I almost fell out of my chair. I glanced over my Facebook newsfeed to find my friend (and previous client) Toni Rogers writing the most hilarious post.
My smile began to grow and didn’t stop till I went to sleep.
Many young kids knocked on my door and jumped back when I opened the door to appear holding a giant bowl of shiny packages. Otherwise known as candy!
“Trick or Treat”, “Happy Halloween” were just a couple greetings from girls, boys, and some fun parents along the way.
The groups I wanted to join had 2-3 families walking together. The moms had their attention on the kids and their candy, but the dads were sharing laughter and large cups filled with adult beverages. I only know they were adult beverages, because I caught a whiff as the breeze blew by the doorway.
I was surprised that the oldest kids who came by were about 12 or 13 years, but they were dressed to the hilt and were all scary creatures. Blood and guts were all over them.
What surprised me the most, during an evening filled with surprising creatures and people, was parents or adults trick or treating for candy. Now, I am not talking about those who chaperone their kids or wear a costume to have some fun with their kids. I actually had 2 different dads knock on my door, say “Trick or Treat”, and hold out their infant’s pumpkin for candy. I peered behind them and saw no other kids or adults in sight.
- My mind began flipping through all the reasons he may be trick or treating with a kid who can’t even eat the candy.
- The older sibling flaked out and went home with mom?
- My house was too scary and the other sibling(s) ran to the next house?
- Dad just wanted to “go through” the motions once to help next year go smoothly?
- Dad just wanted candy?
I could not help to think, “Dad just wanted candy.”
I gave him a big handful and said, “Have fun!” “Thank you” said dad as he turned around and ran to the next house.
This year I did notice all the kids and adults had great manners. They all said “Thank you” and waited patiently as I plopped big handfuls of candy into their perspective containers. GREAT JOB PARENTS!
When the last trick or treater rang the bell I was sad, but my smile didn’t end. It was a fun and surprising night at the Watts/Baccus house.
What was your most memorable Halloween experience? Please post below in the comments section.
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Thursday, October 25, 2012
What is the value of a Facebook Fan Liking my posts & how do I drive more Likes?
How many times a month do I hear this question? An estimated 20 times per month.
Businesses are all looking for the magic potion that will push their fan numbers through the roof. They see the NFL, Starbucks, Einstein Bagels and other large brand pages and feel the need for their small local business to have large numbers too.
So, what is the value of a Facebook Fan today?
Why should a business be concerned with the number of Likes their posts receive?
The value of a fan could be priceless, but could be worth $0. Your business needs to make the decision based on the marketing strategy they are trying to achieve on social media.
If a fan will tell the business they like their posts ( by hitting the like button ), they are helping the business know what information they enjoy receiving.
When a fan/customer will share a post, tag the business in a positive testimony on their wall, or share a personal story with their friends about a product or service they enjoyed the business wins every time! Knowing this, a business really wants to encourage this type of behavior more often than just liking their posts.
The magic question of how to drive more likes is answered easily. Create content that your fans enjoy! The majority of Facebook users enjoy fun videos, photos, quotes, and quirky information. Finding the sweet spot takes time listening and watching fans interact or not.
Should you concentrate on the Likes your page receives? Only to help you know if the content you are posting is relevant to your fan base and good enough for them to share with their friends.
Challenge to you today: Plan a 30 day practice run with a variety of posts and information. Analyze the 30 days and find out what your fans view as shareable content.
If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.