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Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.comBlogger35125tag:blogger.com,1999:blog-7066464760562474992.post-51412415122555921362015-08-26T11:52:00.000-05:002015-08-26T11:52:35.966-05:00The Law of the Lid<div class="MsoNormal">
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<i><span style="font-family: Georgia, Times New Roman, serif; font-size: small; font-weight: normal;"><span style="mso-spacerun: yes;"> </span>“No matter where you are in the leadership
process, know this: the greater the number of laws you learn, the better leader
you will become. Each law is like a tool, ready to be picked up and used to
help you achieve our dreams and add value to other people.”</span></i></div>
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<i><span style="font-family: Georgia, Times New Roman, serif; font-size: small; font-weight: normal;">– John C Maxwell</span></i></div>
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<i><span style="font-family: Georgia, Times New Roman, serif; font-size: small; font-weight: normal;"><br /></span></i></div>
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John C . Maxwell has created 21 irrefutable laws of
leadership. As we all know, leadership is an essential part of life, especially
in the business world.<span style="mso-spacerun: yes;"> </span>Among these 21
laws is the first law…<o:p></o:p><br />
<br /></div>
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<b><span style="mso-spacerun: yes;"> </span>The Law of the Lid</b><o:p></o:p></div>
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Essentially what the law of the lid says is that leadership
acts as a lid to open up a person’s level of effectiveness or potential. The
lower or higher the lid of this potential is determined by the individual’s
ability to lead.<span style="mso-spacerun: yes;"> </span>As John Maxwell states,
“ Your leadership ability- for better or worse- always determines your
effectiveness and the potential impact of your organization. The Law of the Lid
encourages you to take a step back and determine exactly where your lid lies.
Understand the effectiveness of your company, your team, and even yourself as
an individual. In our world there is always room for improvement. What steps
and sacrifices will you make to raise your lid?<o:p></o:p></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-91334818643725385722015-08-10T11:07:00.000-05:002015-08-10T11:07:00.613-05:005 Email Marketing Tips for You<br /><div class="MsoNormal">
<o:p> </o:p>Whether you’re running a business or simply communicating
with a friend or employer, marketing is just simply a part of life. We market
our companies, products, and even ourselves on a daily basis. Even though there
is a multitude of marketing platforms on the market these days, email marketing
has still been proven to be one of the most successful methods. However, as with all things in life, there
are rules to email marketing. Here is a list of 5 email-marketing tips for you!</div>
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<o:p></o:p></div>
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<br /></div>
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<u><b>Tip #1</b>: Creative and eye catching subject lines</u><o:p></o:p></div>
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-The subject line is the first thing a person will see when
they receive that notification in their inbox. This is one of the top
determining factors of whether or not a person will even open your email. You
want your subject matter to be something catchy, funny, or attention grabbing. <o:p></o:p></div>
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<br /></div>
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<u><b>Tip #2</b>: Keep it short and to the point</u><o:p></o:p></div>
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-Lets be honest, no one really has time to read an email
that is borderline novel length. Keep the body of your text short, sweet, and
to the point. This way people are more likely to actually read the content
rather than taking one look at the length and sending it straight to the trash.<o:p></o:p></div>
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<br /></div>
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<u><b>Tip #3</b>: Create a Template</u><o:p></o:p></div>
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-No one likes a boring text email. Create an email template
that is eye catching and portrays the energy of your company! Not only with
this draw in the attention of your recipient, it will also save you time and
energy when sending emails out to multiple people.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<u><b>Tip #4</b>: Insert a Link</u><o:p></o:p></div>
<div class="MsoNormal">
-There is no better way to drive traffic to your site than
by including easy to click links! Rather than your email recipient having to go
type your business into a search engine to find out information, it is simple
one click away!<br style="mso-special-character: line-break;" />
<!--[if !supportLineBreakNewLine]--><br style="mso-special-character: line-break;" />
<!--[endif]--><o:p></o:p></div>
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<u><b>Tip #5</b>: Include a call to action</u></div>
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-Tell your readers exactly what you expect them to do next!
Instill the idea in their mind so that they are that much more likely to carry
out your desired action.</div>
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Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-39649410685849488942015-07-20T11:30:00.000-05:002015-08-03T11:04:33.207-05:00Pinterest: Reaching the Top in The Social Media Empire<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheKNCWStjF6cBUEdTRieAy1QC46ctUG1zgK3yhbCymM1akSYl8vf1EoqPg04lXbJWdcgL6KdXRAv8Z0waO6Yg3dwPNSelseC1dquxeWtttp7sS7F-fLWTd0qQXqtVR41xpYmEv4WOMc7Rf/s1600/images-2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="102" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheKNCWStjF6cBUEdTRieAy1QC46ctUG1zgK3yhbCymM1akSYl8vf1EoqPg04lXbJWdcgL6KdXRAv8Z0waO6Yg3dwPNSelseC1dquxeWtttp7sS7F-fLWTd0qQXqtVR41xpYmEv4WOMc7Rf/s320/images-2.jpeg" width="320" /></a></div>
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<span style="font-family: "Times New Roman";">There are
various forms of social media in our society today. However, one of the more
prevalent forms of social media within online community is Pinterest. Pinterest
is a web based and mobile application social media site that allows users of
all genders, and ages to collect, share, and store various visual images to
what they call pin boards. These visual images come from numerous resources
such as stores, various brands, and even normal individuals striving to share
their ideas. Users have the capability to organize their boards based on a
specific category they would like their saved visual images to fall under.
These categories typically fall under a central topic or theme. Some categories
recommended by Pinterest itself are food and drink, sports, travel, tattoos,
women’s fashion, quotes, home decor, etc. There are many other categories
provided by Pinterest, yet users still have the ability to create their own.
Pinterest also works together with several other social media sites, such as
Facebook, in order to help users find friends that are also using Pinterest.
This gives users the capability to follow these people and view the pin boards
of their friends, as well as share the images that they have pinned to their
board. All of these pins appear on a home page that displays the image itself,
who repined the image, and the specific category board that the image was
pinned to. Pinterest does not simply stop there. They also pick specific pins
for individual users based on their previous views and images that they have
repined. Pinterest users also have the ability to find the exact site the pin
came from by simply clicking on the image twice. The image is then hyperlinked
to the main source of the pin and will direct you to its page. This not only
makes Pinterest a great source for users to find information easily, but also
serves as a marketing tool for various companies and businesses. Pinterest is
consistently generating more and more users, as well as becoming a household
name. They appeal to the individual person as well as notable businesses
through their creative and unique form of marketing. Pinterest has dramatically
risen in the ranks of social media accounts, coming in right behind Facebook
and Twitter. The site itself gets millions of views and increases its
number of members daily. Their innovative and distinctive marketing strategies
are something that hasn’t been brought to the table by an online community
before. They have come a long way since their start up in 2010 with new
marketing strategies and way of increasing customer loyalty. Due to the wild
popularity of the site, I would say these strategies are definitely working in
their best interest! With all of this being said, Pinterest is also a great way
for individual businesses to marketing themselves in a unique a creative
context! By posting pictures and pins hyperlinked to your webpage you can drive
consumer interaction through the roof! So if you haven’t already, go check out
Pinterest and give it a try for yourself! If nothing else you might just find
browsing through the popular page a great way to spend your time!<o:p></o:p></span></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-20237342033604077932015-06-29T11:45:00.000-05:002015-08-03T08:48:10.643-05:00How Is Your Workplace Productivity?<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGLsush3Sp0reeo56qpAEmL1z6gskbsf6tmLeib_Z6nWnsyOan-iVkZjO_dwqGvHb9hZFZnJoyjqIoR1acsNCg_Dz3dUrMGQirSXy8TF0DSeOiyFUSsrwPToAfFKRSaLnVsjWo86VIHipJ/s1600/music.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGLsush3Sp0reeo56qpAEmL1z6gskbsf6tmLeib_Z6nWnsyOan-iVkZjO_dwqGvHb9hZFZnJoyjqIoR1acsNCg_Dz3dUrMGQirSXy8TF0DSeOiyFUSsrwPToAfFKRSaLnVsjWo86VIHipJ/s400/music.png" width="400" /></a></div>
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Whether it is country, pop, or even rock and roll, we all
have that one genre that really gets our blood pumping and brings a smile to
our faces. Of course we jam out to our music in the car or during a visit to
the gym. But do you listen to your favorite music at the office? That is simply
unheard of, right? Actually, recent studies show that listening to your
favorite music while completing a task is actually proven to increase
productivity and creativity while simultaneously decreasing stress. Of course there
is no magic song that will miraculously increase your productivity.<br />
The magic
behind the music is simple. Music makes us happy. Music encourages a release of
dopamine in the pleasure center of the brain. This has a similar effect to
eating a food you find pleasant. It is no surprise that the release of dopamine
helps to counteract feelings of stress. We have all found ourselves stuck in a stressful
situation that may cause us to make hasty decisions or possibly cause us to
stray away from the decision making process as a whole. When we eliminate these
negative feelings and replace them with positive feelings we allow ourselves to
open ourselves up to multiple creative thoughts and actually analyze the tasks
at hand. As with all things, listening to music in the work place has its
limits. It can be very easy to slip in a pair of headphones all day and retreat
into your own little world. This can be an obvious no-no when dealing with
client or coworker interaction. However, a short 15-minute break to listen to
your favorite songs and refocus attention has the ability to drastically change
your mood and mindset for the day. After all, a happy mind is a healthy mind.
So why not give it a try? Next time you are feeling stressed or mediocre in the
workplace slip in a pair of headphones and put on a song you enjoy. Besides
lifting your mood, you might just find yourself more productive than ever.<o:p></o:p></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-7179645777633887542015-06-26T11:46:00.000-05:002015-08-03T08:45:37.878-05:00Rise and Shine! Take on the Morning Feeling Well Rested and Ready to Go.<!--[if gte mso 9]><xml>
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We all know those select few people who hit the ground
running as soon as that alarm clock makes its first morning wail. These people
seem to have all the energy in the world before their first sip of coffee. Then,
there are the rest of us. We are the incessant snooze button worshipers. The
people who have the daily, morning battle between looking presentable for work
or just 15 more minutes of sleep. We look to those chipper morning people like
they surely can't be human. But, what if we could all become “morning people”?
What if we could constantly wake up feeling well rested and ready to take on
the day? Thanks to a new application called Sleep Cycle this distant dream can
now become a reality. How can a phone application make me feel more rested you
may ask? This app works by tracking your sleep cycles throughout the night.
Each sleep cycle can last about 90 minutes, varying from light sleep to the
deepest sleep (REM). The application allows you to set a wake up phase between
10 and 90 minutes long. This is the range of acceptable times you would be
willing to wake up. By simply choosing your preferred settings and placing your
smart phone under your body while you sleep the application can track your body’s
movement and determine exactly which sleep phase you are in. When the phone
detects movement that indicates you are in a light sleep cycle during your
desired wake up phase it will sound an alarm. Waking up in a lighter sleep
cycle allows you to feel more rested and rise easier than if you were to have
your typical alarms go off during a deep sleep cycle.<span style="mso-spacerun: yes;"> </span>The application even generates graphs showing
exactly which sleep cycle you were in at a specific time of night. Thanks to
our constant innovations in technology, becoming a “morning person” may no
longer be such a far-fetched dream. Download the Sleep Cycle app and give it a
try. You may just wake energized and ready to take on the world!<br />
<o:p></o:p><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD0JAF7k3B_j_LoNeIEI4pEiG9LCoQ9dnFgVVUcqp7QmGUrtFV9wt2smu28LPOtaOEkCNRv0D01UIcMinOjleIphalmkoGdk0_ue5btGKKH5BVw4lGWo_Dhu4NbAaqwKu0y4PKtdjltGOr/s1600/phone.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD0JAF7k3B_j_LoNeIEI4pEiG9LCoQ9dnFgVVUcqp7QmGUrtFV9wt2smu28LPOtaOEkCNRv0D01UIcMinOjleIphalmkoGdk0_ue5btGKKH5BVw4lGWo_Dhu4NbAaqwKu0y4PKtdjltGOr/s320/phone.png" width="157" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br /></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-82787506148856366452015-05-21T13:30:00.000-05:002015-05-21T13:30:01.474-05:00Don’t Waste Your Summer<div class="MsoNormal" style="text-align: left;">
You can feel it in the air, quite literally, that summer is
here. The weather is heating up and the humidity is rising like it’s nobody’s
business. Even though it technically begins on June 21<sup>st</sup>, also known
as the Summer Solstice (you’ll thank me later when you get that trivia
correct), society has begun summer after Memorial Day. The “Summer Sales” ads
have been airing for a few weeks so we’ll take some liberties in announcing
that summer is here…now what?</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDO313nYlh0XiV9EGLcxSqmSbGM0HlUInJiwC7LSnKIrzYo8zGyUBdgDXmane35wpewFSTaMWOVlAZXkIbz-Z1n6zV8myNScfRUUp10n-Xad22WjtuZfYOXzWvgp1g_zzTxulLO8kKwNjM/s1600/bigstock-Summer-Vacation-Beach-5904213.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDO313nYlh0XiV9EGLcxSqmSbGM0HlUInJiwC7LSnKIrzYo8zGyUBdgDXmane35wpewFSTaMWOVlAZXkIbz-Z1n6zV8myNScfRUUp10n-Xad22WjtuZfYOXzWvgp1g_zzTxulLO8kKwNjM/s1600/bigstock-Summer-Vacation-Beach-5904213.jpg" height="211" width="320" /></a></div>
<br />
<div class="MsoNormal">
Whether it is for you or your kids, make sure that you don’t
waste your summer! It can be so easy to blink and it be Labor Day. I know what
you’re thinking “my job won’t give me 3 months off for summer, how can I take
advantage of summer?” The best ways that I’ve found to work in summer fun with
actual work is do the little things. Take your lunch break outside underneath
some shade, go for an early morning run in the cool air, do family activities
at night and on the weekends.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The last one in that list is the most important. Make time
for family time. Your kids are out of school and want to find fun things to do!
Go to a baseball game, head to the lake for a day, take a mini 3 day vacation
over the weekend. Or, if you are looking to stay at home, have a picnic in your
backyard for dinner, grill out with friends, go to a park in the evening and
play some sports. The possibilities are endless and the weather (other than the
dreaded 2:00-5:00 pm 100 degree weather) usually is very pleasant and allows
for great fun. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Your kids are also a huge part of your summer plans. If you
work in the day, make sure that they aren’t sleeping away their summers. If
they are old enough, try to get them to go apply for a summer job, put them in
camps for a few weeks to get active, and something that my mom would do during
the summers would be give us a chores list. <span style="mso-bidi-font-weight: bold;">**Gasps** Yes, chores lists are a great way to get your kids to learn
responsibility in the summer. If they are going to be home for the day make
them a list before you leave and give them an incentive to get it done before
you get back. They will learn responsibility and ownership of their things and it
will help them serve you when you are not home. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<div class="MsoNormal">
<span style="mso-bidi-font-weight: bold;">Above all, make sure
you and your family are using their time efficiently during the summer and not
wasting days. Don’t get into a “lazy summer” mindset because it is very hard to
break out of. Grow closer to one another in your family and make time for
lasting memories. Don’t forget a camera and the sunscreen!!<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span><o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="MsoNormal">
<i>Don't forget to share this article with your favorite friends and family. They may need some help this summer! Have a super summer!</i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-49887236835192371022015-03-05T14:27:00.001-06:002015-03-05T14:27:16.130-06:00Super Bowl 2015 Commercials - Did they make an impact?<span style="background-color: white; color: #333333; font-family: proxima-nova, arial, sans-serif; font-size: 15px; line-height: 17px;">"The average 30-second Super Bowl commercial can cost as much as $4.5 million. To some advertisers, it's worth getting their brand in front of more than 112 million viewers, which is the number that watched last year's game." - ABC</span><br />
<span style="background-color: white; color: #333333; font-family: proxima-nova, arial, sans-serif; font-size: 15px; line-height: 17px;"><br /></span>
<span style="background-color: white; color: #333333; font-family: proxima-nova, arial, sans-serif; font-size: 15px; line-height: 17px;">Click Here to Watch:</span><br />
<span style="background-color: white; color: #333333; font-family: proxima-nova, arial, sans-serif; font-size: 15px; line-height: 17px;"><a href="http://abcnews.go.com/Business/super-bowl-2015-watch-commercials-year/story?id=28592043" target="_blank">abcnews.go.com/Business/super-bowl-2015-watch-commercials-year/story?id=28592043</a></span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://ytimg.googleusercontent.com/vi/xAsjRRMMg_Q/0.jpg" src="http://www.youtube.com/embed/xAsjRRMMg_Q?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
<br />
My favorite was the Budweiser Lost Puppy Commercial. I was not only touched by the soft music, but the friendship between the puppy and horses.<br />
<br />
Which Super Bowl Commercial was your favorite and why?<br />
<br />
<br />Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-67491891793871774552015-01-19T13:32:00.001-06:002015-01-19T13:32:54.803-06:00Dr Pepper's Creative Team Should Receive An Award!<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/WegzlLehL5o?feature=player_embedded' frameborder='0'></iframe></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Viral videos may appear to be up to chance at times, or have
large budgets behind them, but sometimes a great story can spend years on the
Internet because it includes some very important qualities. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><a class="g-profile" href="https://plus.google.com/113782983222666991372" target="_blank">+Dr Pepper</a> has created a very emotional story that not only
includes a cute homeless fur baby, but a happy ending too.<span style="mso-spacerun: yes;"> </span>The first time I saw this video on Facebook,
I knew that Dr Pepper had created a viral video just as <a class="g-profile" href="https://plus.google.com/117580457177336118097" target="_blank">+Budweiser Brew House</a> has created
many beautiful emotional viral videos in the past.<span style="mso-spacerun: yes;"> </span>When you feel an emotional tie to the story,
you continue to watch it through its entirety to see the ending.<span style="mso-spacerun: yes;"> </span>If the story hits you personally, then the
possibility that you will share with your friends and family is greatest.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">The following are a few tips that can help someone create
that viral video that will be shared through the Internet for years to come.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><b>Making a video that people enjoy and want to show their
friends.</b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Dr Pepper shared a story that included a cute homeless fur
baby walking through his town looking lonely, dirty, and unapproachable.<span style="mso-spacerun: yes;"> </span>Something that all rescue groups can
emotionally tie themselves too as they see this on a daily basis. It also hits
the hearts of every person who doesn’t volunteer to rescue, but donates funds to
help heal the hearts of the homeless fur babies.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><b>Shorter is sweeter</b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Did you notice that the video was less than 1.5
minutes?<span style="mso-spacerun: yes;"> </span>They were able to tell a story,
without words, using a variety of short video clips, and even a happy ending
that we were all looking for.<span style="mso-spacerun: yes;"> </span>Make sure
that you video is less than 1.5 minutes.<span style="mso-spacerun: yes;">
</span>We are in the immediate gratification era that doesn’t want to be
kept on a line waiting too long.<span style="mso-spacerun: yes;">
</span>Shorter the video the better if you are able to get your story across
with some emotions included.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><b>Sharable and likable</b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Do you believe that Dr Pepper created a story that is
likable by many people?<span style="mso-spacerun: yes;"> </span>Fur babies are
loved by many and are usually the best viral videos per marketing experts.<span style="mso-spacerun: yes;"> </span>Using a specific breed for the video gives us
the idea that the fur baby is homeless without having to use a true homeless
fur baby.<span style="mso-spacerun: yes;"> We also think he is homeless through</span> the video clips that include the daily walk through town and the other doggies
moving across the sidewalk when he walks beside them.<span style="mso-spacerun: yes;"> </span>The happy
ending is the most important so that people get excited and want to share the
video with others.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Even though there was not one word used in this video, we
can get a feel for the emotions that not only the fur baby had, but the Dr
Pepper truck driver.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><b>Reel your viewers in with a story</b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Did Dr Pepper reel you in to the
story line?<span style="mso-spacerun: yes;"> </span>I know I was watching
with my complete attention to make sure that the fur baby was going to be
ok.<span style="mso-spacerun: yes;"> </span>I even got worried when I saw the
shelter sign and wondered if it was a no-kill shelter.<span style="mso-spacerun: yes;"> </span>Seeing the happy fur baby jump up in the car
at the end was a relief and emotional jolt that I felt.<span style="mso-spacerun: yes;"> </span>It even made me write this blog post the very
minute I finished watching it and sharing it on social media. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;"><b>Make it easy to be publicized</b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">I mentioned sharing the video on social media channels, but
I used the original YouTube link instead of sharing the post that I found on
Facebook. After you have made a compelling video with a great story, share it
with people who would care about what you have to say.<span style="mso-spacerun: yes;"> </span>Encourage them to share it with others and
you have started the ripples of virality!<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Dr Pepper made sure that the commercial was posted on their
YouTube channel, shared on all Dr Pepper social networks, and will be using
this on TV to drive more Internet shares.<span style="mso-spacerun: yes;">
</span>When I posted this video on my blog, I was able to use the ‘embed’
button found on YouTube.<span style="mso-spacerun: yes;"> </span>This is a
special setting that must be set when you create your YouTube channel.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">They made sure that this video was tagged and named for easy
Google searches.<span style="mso-spacerun: yes;"> </span>If someone didn’t see a
post on the Internet, but wanted to find it with a search they would be able to
find it easily.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Verdana, sans-serif;">Make sure you are allowing anyone and everyone to find your
video or see your video on social networks, blogs, websites, etc.…<span style="mso-spacerun: yes;"> </span>If they can’t find it, it won’t be shared or
go viral.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<span style="font-family: Verdana, sans-serif;"><b>I challenge you</b> to write a script for your viral video and
begin working on the publicity plan for the video launch.<span style="mso-spacerun: yes;"> </span>Don’t create a video without a plan to launch
it or you won’t get the publicity that you so desire.<span style="mso-spacerun: yes;"> </span>Plan ahead and you will be excited about the
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<i style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px;">Don't forget to share this article on your favorite social network. Your network of friends, clients, family, and others may need help with their fall marketing.</i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com1tag:blogger.com,1999:blog-7066464760562474992.post-72455989949697508302015-01-09T19:22:00.000-06:002015-01-09T19:22:30.779-06:00Blog Post Openers - Michelle Shaffer<center><a href="http://michelleshaeffer.com/blog-post-openers" target=_new><img src="http://michelleshaeffer.com/wp-content/uploads/2015/01/Blog-Post-Openers.png" width="650" border="0"></a></center>Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-81224305776444506382015-01-08T21:23:00.000-06:002015-01-08T21:23:08.884-06:00Look Back To Plan Forward - John C. Maxwell
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<span style="font-family: "Times New Roman";">Happy New
Year! What did you do to welcome
2015? Throw a party? Toast at midnight?
/spend time reflecting on the past year and creating a plan for making the most
of the new one?<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">Researchers have
discovered that transitional times (like the new year, or the beginning of a
season) naturally motivate us as human beings to make changes and try new
things. That’s probably why we make New
Year’s Resolutions, vow to lose weight, and go back to the gym, only to find it
full. It’s a natural time to “turn over
a new leaf.”<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">For many years,
I’ve used this time of year to look back on the previous 12 months and evaluate
my experiences – as a leader, husband, father, grandfather, friend, and
business owner. I’ve often said that
experience alone isn’t a good teacher.
But e<i>valuated</i> experience is. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman";">STUDY YOUR WINS
AND LOSES<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "Times New Roman"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "MS 明朝"; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-fareast;"><a href="http://www.johnmaxwell.com/blog/look-back-to-plan-forward?utm_source=WhatCounts+Publicaster+Edition&utm_medium=email&utm_campaign=Look+Back+to+Plan+Forward&utm_content=Read+more." target="_blank">Read more….. </a></span><!--EndFragment--><div>
<br /></div>
<div>
<i>Found on The John Maxwell Co. 'The Leadership Wired Blog' </i></div>
<div>
<i>January 7, 2015</i></div>
<div>
<i><br /></i></div>
<div>
<i><br /></i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-35786449737040983302014-08-25T13:00:00.000-05:002014-08-25T13:00:01.855-05:00Take Advantage of The Back To School Marketing Mania!<div class="MsoNormal">
And just like that, it is August and your kids are quickly
trying to squeeze out any last bit of summer they can before the bell rings on
the first day of school in a few weeks. The reality is setting in and time can
feel like it is flying by, don’t let it happen. Heading back to school can be a
huge opportunity for your business to use social media for marketing! Shape
your marketing campaign around your business and find how your company can fit
into the back to school rush. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQwKZsk6IspCER0nIY9jbh0vBTj8Ii37Xb0wXCrRyx6NZWcMNaL1g9rMhutFCZwGnh4GR7QA5nGGuUJwXoS5siCY74fIbrYnE2Z2Auiuio8tsAvETiVUWNoejnvRc2Tlx1PHDph40voMs6/s1600/Back+To+School.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQwKZsk6IspCER0nIY9jbh0vBTj8Ii37Xb0wXCrRyx6NZWcMNaL1g9rMhutFCZwGnh4GR7QA5nGGuUJwXoS5siCY74fIbrYnE2Z2Auiuio8tsAvETiVUWNoejnvRc2Tlx1PHDph40voMs6/s1600/Back+To+School.jpg" height="213" width="320" /></a></div>
<br />
<div class="MsoNormal">
I know what you’re thinking….<i style="mso-bidi-font-style: normal;">“my company has no connection to schools at all how can we possibly connect
with students heading back to school”<o:p></o:p></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You would be surprised at what can connect you to the Back
to School rush on social media. A simple quote that is about education, back to
school, or school activities with a hashtag like <b>#backtoschool</b> can get your
company out there and showing the community and your followers that you care
about those going back to school. Most of your clients probably have kids so a
post saying “good luck to those students heading back to class this week” would
go a long way. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If your business does have a connection to heading back to
school, then make sure you narrow your focus on social media to posts about it
over the next few weeks. It is never too early to start posting about back to
school deals, offers, and potential opportunities that go on during the school
year. If your company caters to students during the school year, be sure you
aren’t waiting until the school year starts to let them know about your company
and what it offers. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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This time of heading back to school is too soon for some,
not soon enough for others, but is the perfect time for your business. Get
proactive in your marketing campaigns and utilize this month to grow your
client base and connect with other in your community. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Don't forget to share this article on your favorite social network. Your network of friends, clients, family, and others may need help with their fall marketing.</i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-48496404554374676332014-08-23T22:09:00.000-05:002014-08-23T22:09:32.407-05:00Make Your Twitter Picture Count!<div class="MsoNormal" style="text-align: left;">
Social Media applications are constantly trying to improve
and update themselves and try to stay one step ahead of the competition. One
feature that has been on +Twitter for a little while is how you can post
pictures. In the past, you would have to click on the link for the picture to
show up. Now, the picture is automatically shown with no link to click. How can
you as a marketer utilize this to have a positive impact on your company?</div>
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<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWI2jvZaAI16t8uZCWU7vNbqpnyfrPqNDIBPC0XO69Sn68T5g6cMeiyYsJU1Kd9dPSAyYBswdeRHBfiVdK1Q1XrRjGHzCo8PVDJwyO8kxZq0Ua-iAh3HiyuOT6oFVprt_g9j96HReCPeew/s1600/bigstock-fun-and-pleasure-roadsign-indi-46555735.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWI2jvZaAI16t8uZCWU7vNbqpnyfrPqNDIBPC0XO69Sn68T5g6cMeiyYsJU1Kd9dPSAyYBswdeRHBfiVdK1Q1XrRjGHzCo8PVDJwyO8kxZq0Ua-iAh3HiyuOT6oFVprt_g9j96HReCPeew/s1600/bigstock-fun-and-pleasure-roadsign-indi-46555735.jpg" height="244" width="320" /></a></div>
<br />
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One key mistake that many people commit is putting too many
words on the picture. The picture should be there to reinforce your post. If
you want to see a great example of what to look for in twitter picture posts,
look at +ESPN’s posts on the World Cup. They have a short blurb about an event
that occurred in a game followed by a graphic that jumps out at you. There
aren’t a ton of words that will make you lose your attention, but you know
exactly what they are talking about and are intrigued to see what is going on.
The colors pop at you and the picture of the player/team makes you want to
visit espn.com or even watch some games on the tv. Either way, numbers soar for
+ESPN and advertisers love it. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
To make a big impact, keep it simple. In a world that is all
about the now and trying to be 4 steps ahead, people will not waste time
reading long things on twitter. Twitter was created to be quick. Thus the 140
character limit. Keep that in mind when adding an image/infographic to your
post. People will not have the attention span to stop scrolling and read the
entire thing. They want something that pops out that they can see and connect
with something else and want to see more of. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Use images that trigger emotions.</b> The World Cup example is
great, ESPN shows pictures of soccer players/fans being extremely emotional,
this then makes the viewer feel one way or another about said emotion. The
connection is made and the curiosity is piqued. Be sure to know your target
audience on Twitter and the emotions that they need to be feeling towards your
product/company!<o:p></o:p></div>
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Twitter has changed its image sharing that can bring gains
to you and your company if used correctly! Make sure to keep it simple and to
build a connection with your target audience. And be sure to be on the lookout
for anymore changes that they might throw your way in how images are shared! <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<i>If you enjoyed reading about the post above, share with your friends on your favorite social network. Your comments are welcome below!</i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-50920299625088152692014-06-22T14:13:00.000-05:002014-06-22T14:14:50.711-05:00Summer Fun With The Entire Family<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;">Family Camp. The thought of those two words being put
together for most people conjures up images of bad dancing, kids avoiding their
parents, and ultimately just a really weird/awkward experience of all.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;">Take it from a person who has worked at a family camp for 2
summers, those things could not be further from the truth (except maybe the bad
dancing, but when everyone is a bad dancer is it really considered bad
dancing???). Family camp is a place where you and your family can grow closer
together and have an incredible time and make lasting memories.<o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRrE0hVPMh3m4RmS4tQdacUt28umX2jq_HuxHR2UTg8U8O9wmir0WBVmPeEjE69kypwCEmCrHX2e5T1_FRNzKibYTr6Da_YIofxexy_56LrWowcmLnW5Byrvw0NDq-kEdtYHa8PN1FPf3E/s1600/bigstock-Ziplining-In-Monteverde-3115548.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: Times, Times New Roman, serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRrE0hVPMh3m4RmS4tQdacUt28umX2jq_HuxHR2UTg8U8O9wmir0WBVmPeEjE69kypwCEmCrHX2e5T1_FRNzKibYTr6Da_YIofxexy_56LrWowcmLnW5Byrvw0NDq-kEdtYHa8PN1FPf3E/s1600/bigstock-Ziplining-In-Monteverde-3115548.jpg" height="320" width="240" /></span></a></div>
<span style="font-family: Times, Times New Roman, serif;"><br /></span>
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<span style="font-family: Times, Times New Roman, serif;">For example, if your kids are terrified of the zipline, the
heights just aren’t going to work for them, it is a great time to teach your
kids to be brave and you can do it with them! Imagine the look on their face
when they are zipping down next to their dad/mom. I saw this picture many times
at camp, and needless to say, it was priceless.<o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;"><i style="mso-bidi-font-style: normal;">“But there’s no way my
kids would want to do anything with me and my spouse for a whole week at
camp”….</i>This can happen, kids at a certain age have the “mom and dad don’t
get me” attitude and will try to avoid you as much as possible. Family camp
knows that, and makes family activities fun and engaging and breaks down those
barriers that have been placed up. Families that are having a tough time
getting through to their kids at the beginning of the week are usually the last
ones to leave on the last day because they have learned how much fun each
others company is. </span><o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;">Another huge perk of family camp is getting to know the
other families that go the same week as you! If you continue to go for many
years, you are able to stay in contact with these families and create some
great camp friendships. Working at family camp, I got to see families who
hadn’t seen each other for 51 weeks go crazy and get excited when some families
that they had been to camp with for years came through the door. <o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
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<span style="font-family: Times, Times New Roman, serif;">Family
Camp is a great place to grow closer to your family and create lifelong
memories. Don’t let your preconceived notions of what family camp might be get
in the way of researching which camp would fit your family best! </span><!--EndFragment--><br />
<span style="font-family: Cambria; font-size: 12.0pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Cambria; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br /></span>
<i style="background-color: white; color: #222222; font-family: Times, 'Times New Roman', serif; line-height: 18.479999542236328px;"> </i><i style="background-color: white; color: #222222; font-family: Times, 'Times New Roman', serif; line-height: 18px;">If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.</i>Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-63148528383652220542014-05-29T16:57:00.000-05:002014-05-29T16:57:51.576-05:00Social Marketing During the Summer Months - Changing Seasons<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;">I’m sure there are millions of songs out there regarding
“changing seasons” and welcoming in the summer time. As spring fades away and
summer quickly approaches us in the upcoming weeks there are a lot of things
that are changing along with the seasons. From the weather outside to the
sports we watch to the types of vacations we take, a lot of aspects of our
lives change, and one thing that should also change to help your company is how
you target your customers. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Times, Times New Roman, serif;">Summer marketing should be focused on the broad, exciting
things that happen during the months of May, June, July and August. A lot of
people take a week or two off for vacation and are less likely to be focusing
on work so posts that are asking about favorite vacation spots or day outings
around town are a great way to spark an interest in your company! Connecting
with people during the summer can lead to clients in the fall when things get
more focused. <o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Times, Times New Roman, serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/rIYT1ll42pU?feature=player_embedded' frameborder='0'></iframe></span></div>
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<br /></div>
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<span style="font-family: Times, Times New Roman, serif;">Some great ways to connect in the summer time is asking
“surface level” questions that can help you connect personally with potential
clients. Be sure to not ask questions about <b style="mso-bidi-font-weight: normal;"><u>when</u></b> they are going on vacation in the future because of
security reasons, but rather ask “<i style="mso-bidi-font-style: normal;">what
are some of your favorite summer vacation memories?” <o:p></o:p></i></span></div>
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<br /></div>
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<span style="font-family: Times, Times New Roman, serif;">Other than vacations, major sporting events occur in the
summer time. This year the World Cup will be going on, and people will love to
give their two cents on which country they think will be victorious. The
Stanley Cup playoffs and NBA finals will be finishing up with high drama and
incredible games and highlights. A great thing to do would be to surf for the
best plays from the night before and ask if anyone saw it happen live! <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Times, Times New Roman, serif;">By making you or your company more relatable by asking more
broad questions, people who may not have clicked on your link will be more
likely to be interested based off of the connections made in the summer.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Times, Times New Roman, serif;">P.S. Be sure to have a vacation for yourself planned! Step
back from social media for a few days and enjoy some free time with family and
friends. Twitter, Facebook, and Google+ will all be there when you get back! <o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<i><span style="font-family: Times, Times New Roman, serif;">Challenge For You: Take some personal time off Social Media and enjoy some books, music, and nature. Have a super fabulous day!</span></i></div>
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<i><span style="font-family: Times, Times New Roman, serif;"><br /></span></i></div>
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<span style="font-family: Times, Times New Roman, serif;"><i> </i><i style="background-color: white; color: #222222; font-size: 13px; line-height: 18px;">If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.</i></span></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-25826712961780601852014-04-21T15:44:00.000-05:002014-04-21T15:44:43.547-05:00Twitter Announces Their Big Picture Change<div class="MsoNormal">
Social Media trends have been ever expanding and big name
sites are always trying to adapt to the ever-changing global (yes, global)
social media market. Every 6 months or so it seems that a “new” version of
either <a href="http://www.twitter.com/OuttaTheBoxMktg" target="_blank">Twitter</a>, <a href="http://www.facebook.com/" target="_blank">Facebook</a>, or <a href="https://plus.google.com/" target="_blank">Google+</a> comes out to try to make posting and
sharing even easier than before. It usually takes a couple weeks to get used
to, but as we get used to the update, we are quick to forget the old way and
welcome in the new, faster, sleeker, more efficient style of posting anything
and everything to social media.</div>
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<o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBbL1HF63yqEkxstMFElDKbF_qh0PPfF8cWN_ETHNImk4aSq4tAi4Q-yUTkqqZfpXkY_AOkxLsh92ziBWlqh6ebs2MQfueqUeQVw1dhLZayMwdKRAZxNREgmPC6B-ooaPjN_QCUbpp0QRJ/s1600/connect-twitter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBbL1HF63yqEkxstMFElDKbF_qh0PPfF8cWN_ETHNImk4aSq4tAi4Q-yUTkqqZfpXkY_AOkxLsh92ziBWlqh6ebs2MQfueqUeQVw1dhLZayMwdKRAZxNREgmPC6B-ooaPjN_QCUbpp0QRJ/s1600/connect-twitter.jpg" height="118" width="320" /></a></div>
<br />
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<b>Twitter</b> has come out in the past few months with an all-new
way of how pictures can be posted and seen by your followers. In the past you
would have to click on the link to open it up. But in the “make every click
matter” mindset of today’s world, a lot of times pictures would be passed over
to ensure the most efficient way of getting through your newsfeed. Oh how
things have changed. Twitter has now taken the link and put the picture on your
timeline for you when operating twitter from your laptop or computer. Every
picture is seen without a click. And that can generate interest in you or your
company.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Pictures on twitter are a nice break from the continuous
flow of word-only posts that range from a sporting event rant to a deep
philosophical quote. Pictures jump out on the screen and catch your viewers
attention. Pictures on twitter can be used for a variety of reasons. You can
use them to show where you are (ex: Sporting event or vacation), a quote from a
famous person, or even an infographic.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
What’s an infographic you ask? Companies use them to give a
visual display of the information they are trying to share. They are extremely
useful in comparison to a word document outlining all of the information. Would
you rather look at colorful displays and graphs or a 5,000 word report? See,
infographics work magic when it comes to sharing what your company has to
offer, sell, or inform. <o:p></o:p></div>
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Twitter has allowed you and your company a great (and free!)
way to advertise your product or service by taking your pictures and putting
them front and center on the timeline! Be sure to have a few key hashtags to
really get the picture to connect with the viewers! <o:p></o:p></div>
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<i style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.</i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-73402615498777406402014-04-09T21:13:00.000-05:002014-04-09T21:13:08.219-05:00Bracket Busted!<div class="MsoNormal">
Every year millions of brackets are created, and by this
point of the <b>NCAA basketball tournament,</b> everyone one of them is “busted”.
There has never been a perfect bracket created, and probably there will never
be one.<span style="mso-spacerun: yes;"> </span>The odds are <span style="color: #1a1a1a; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">1 in
9.2 quintillion</span>. That’s<span style="mso-spacerun: yes;"> </span>a lot of
zeroes, there’s a reason why they call it March Madness. <o:p></o:p></div>
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This year Warren Buffet dropped the Billion Dollar Challenge
on us. 1 perfect bracket=1 billion dollars. Everyone was quickly trying to
decide which Cinderella team would pull the upsets, which number one seed would
go down first, and which teams would end up in the Final Four. All with the
longshot of winning that billion dollars. Some spent hours putting a bracket
together, others made them based off mascots, and some through darts
(literally). And every one of the 15 million brackets entered didn’t make it
out of the first round of games. Warren Buffet was smiling somewhere, patting
his wallet.</div>
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<o:p></o:p></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlhK50wnf34MXecI5w8klXNBHEdmtCc8qpVCKEz_VzbnDz8Ivl62LtZCAIuIglzaOGePt3TJHU-bZ9m1WwnEY_ZHEivC3fQ5NlSa-Tq_b14CggZY_yUKDi588X5AOSoc6oLt7FBDvNmGG-/s1600/Another3pointer.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlhK50wnf34MXecI5w8klXNBHEdmtCc8qpVCKEz_VzbnDz8Ivl62LtZCAIuIglzaOGePt3TJHU-bZ9m1WwnEY_ZHEivC3fQ5NlSa-Tq_b14CggZY_yUKDi588X5AOSoc6oLt7FBDvNmGG-/s1600/Another3pointer.jpg" height="97" width="320" /></a></div>
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It started with Dayton beating Ohio St., an 11 seed over a 6
seed with Final Four hopes, some picked the upset, most didn’t. But the
floodgates were opened and the confident “experts” were soon sending their
brackets to the ever-growing fire of burning brackets (Some people actually
burn their brackets out of disgust). Duke? Lost to 14 seeded Mercer. 3 of the 4
#5 seeds? Lost. Undefeated Wichita State? Out in Round 2.<span style="mso-spacerun: yes;"> </span>Madness. Pure Madness. And yet we love it.<o:p></o:p></div>
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Millions of brackets were destroyed, but ratings were
through the roof, and rightfully so! The games were incredible, even to the passerby
fan. College classrooms had laptops open, but games being watched online. Lunch
breaks at work turned into afternoon long breaks. Watching the madness unfold
so beautifully before our eyes. And now, we have the Final Four teams. Playing
in Jerry World this upcoming weekend. #1 Florida, the top team in the
tournament. #2 seed Wisconsin entering the Final Four for the first time under
legendary coach Bo Ryan who for so long couldn’t make it to the 3<sup>rd</sup>
and final weekend of games. #7 seed UConn who’s hot at the right time. And
finally #8 Kentucky who finally learned what playing as a team looked like. <o:p></o:p></div>
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Nobody is chasing a billion dollars anymore, so now we can
forget the brackets and enjoy the final weekend of NCAA basketball. And then we
can take a break for a few months before the season starts back up. And the
quest for a perfect bracket starts all over. Just remember, there’s always next
year! <o:p></o:p></div>
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<br /></div>
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<i style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.</i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-47052957784405042702014-04-01T20:02:00.002-05:002014-04-01T20:04:20.655-05:00Spring Break From A College Student's Point Of View<div class="MsoNormal">
Spring
Break. It has been circled on every college student’s calendars since the first
week back this semester. The semester has been full of tests, late nights,
early mornings, and a whole lot of coffee. It seems that every professor tries
to put a test the week before Spring Break, so the week off is really just a
week to catch up on as much sleep as possible. Spring Break is a time to just
simply relax. Some students run to the beach, others head for the mountains,
others just want to go home.</div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8lyRkwZrI5wZTP8HpL5f5Az5fFHpqdTeU5QvM1Ru4c2IglLfjppgUR36nUjY404s-_JGbJpQvWYnX7pjS3QP2Dcb3ged73D5yo0ZETvAtwSiE2-vs2CXk-YMf46c7iTmdMtQmoJ1ScJ-W/s1600/bigstock-Skiers-On-Chairlift-404811.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8lyRkwZrI5wZTP8HpL5f5Az5fFHpqdTeU5QvM1Ru4c2IglLfjppgUR36nUjY404s-_JGbJpQvWYnX7pjS3QP2Dcb3ged73D5yo0ZETvAtwSiE2-vs2CXk-YMf46c7iTmdMtQmoJ1ScJ-W/s1600/bigstock-Skiers-On-Chairlift-404811.jpg" height="240" width="320" /></a></div>
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As
a college student, Spring Break was a perfect halfway point. You can look at
how your semester is going, take measures to ensure you make the grades you
want, and plan how you are going to finish the semester strong. For some,
Spring Break is a wake up call. It’s where you realize that there are only a
few weeks left in the semester and if you don’t kick it into high gear, you
won’t get the grade you want.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
But
ultimately, Spring Break is a time to where you can put your grades aside, the
schoolwork behind you, and enjoy a week of freedom that comes at the perfect
time. Spring Break is a great time for a road trip with a group of friends.
There’s not a whole lot of time left before the real world hits you and you
can’t just drop everything for a week and jump in a car and drive to
California. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Not
every college kid is going to be on the Gulf coast at some crazy beach party
like the ones you see on TV, but should you be weary on where you book your
vacation? Yes. Avoid big resort areas on the Gulf Coast and try to find a more
secluded spot on the beach, it’ll be a lot quieter, you’ll thank me later. <o:p></o:p></div>
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The
most difficult part about Spring Break though is that is really just a preview
for what’s down the road in a couple of months. It’s a small taste of what
summer is. Some may call it a tease. But the reality will set in when Sunday
hits before class starts the next day. We are still in class and summer is
still a few months away. Let the countdown begin. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<i style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18px;">If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.</i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-73341356829162170972014-03-16T16:05:00.000-05:002014-03-16T16:05:52.054-05:00#KnowTheHashTag<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;">If you’ve been
involved in Social Media in any form or fashion over the past 2-3 years as
Twitter has exploded, you’ve seen them. #this, #that, #everything. I’d love to
see the percent of English words that have had a hashtag attached to the front
of it on Twitter. My guess would be over 50%, and over 75% would not surprise
me at all. However, sadly, no such research has been conducted….yet.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;">The hashtag
hasn’t just been solely a Twitter based social media staple, it has made its
way onto Instagram, and yes, even Facebook now sees its fair shares of the
famous hashtag. But what does it mean for YOU---The businessperson who wants to
reach the most possible people so that they see your product or service and
hopefully invest in you. If you know how to utilize the hashtag well, you can
end up taking your business to the next level. <o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
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<span style="font-family: Times, Times New Roman, serif;">The purpose of a
hashtag on social media is to “<i style="mso-bidi-font-style: normal;">allow
you to organize content and track discussion topics based on those keyword</i>”
–<a href="http://mashable.com/" target="_blank">(Mashable).</a> A hashtag connects you with other people who are using the similar
tag regarding their tweet, picture, or post. By utilizing major events like
award shows #TheOscars, hit tv shows #TheBachelor, or even sporting events
<a href="https://twitter.com/SBXLVIII" target="_blank">#SBXLVIII,</a> it can be a great way to connect with thousands of other people
simply by using the similar tag. By clicking on the link that is created with
the #, you can scroll through every post using the hashtag. Talk about great
(and free) advertising!! Some
people get creative with their hashtags and do a #original hashtag, or one that
is not a “trending topic”. The key to these hashtags is to keep them #short,
but be careful,<span style="mso-spacerun: yes;">
</span>#ifyourhashtaggetstoolongitisalotoflettersrunningtogetherandisveryhardtoread.
<o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Times, Times New Roman, serif;">Get creative and
have a lot of fun with Hashtags! It’s a really cool way to connect with your
client base and possibly get new clients in the process! The purpose of them is
to connect you to others with similar content, so brainstorm some of the
possible hashtags that your company could utilize to expand its social media
outreach and get new customers! </span><span style="font-family: Times New Roman;"><o:p></o:p></span></div>
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/57dzaMaouXA?feature=player_embedded' frameborder='0'></iframe></div>
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<span style="font-family: "Times New Roman";"><o:p> #Hashtag with Jimmy Fallon & Justin Timberlake</o:p></span></div>
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<i style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18px;">If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.</i></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-9577906300502107392014-01-23T21:45:00.000-06:002014-01-23T21:45:50.668-06:00Sometimes You Just Need To Get Out of the Suburbs!<div class="MsoNormal">
Sometimes you just need to get out of the suburbs. Even if
it is just for the day, taking a break from the minivans and super markets for
a little bit can give you a nice perspective of life outside of the monotony
that we sometimes find ourselves in. Hopefully the weather will start warming
up here in the next few weeks, which gives everyone a chance to step outside
and enjoy the sun and try to get about the famed “polar vortex”. <o:p></o:p></div>
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<br /></div>
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It’s tough to take a break and go on vacation; most of our
bosses would probably point out that Christmas was barely a month ago and tell
us to get back to work. So since a week long trip seems out of the question,
why not take a day and enjoy what is in our backyard? <b>Downtown Dallas</b>. The city
of Dallas has done an incredible job with revamping the downtown atmosphere and
has brought in many exciting attractions that fit any type of personality! <o:p></o:p></div>
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<br /></div>
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The <b>Arts district</b> is one of the top art collections in the
country. From the <a href="http://www.nashersculpturecenter.org/" target="_blank">Nasher Sculpture Center</a> to the <a href="http://dallasopera.org/" target="_blank">Opera House</a>, there are plenty
of sights to see (and hear) if you want to spend your day in the downtown area.
<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7sobRDTM8AXrKRps9Y_pckY5ArBxifkBdJ6cyKCnEMkIw-8g4WTdUCORn-UnXJGWMz3kLEYScYylOybXiPV_u3F2wvlraWRqTv_hYUFDxUQJfjKeter9g_3eIXyYhbwYbQG2B4Fl9Dpaw/s1600/DSCN3017.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7sobRDTM8AXrKRps9Y_pckY5ArBxifkBdJ6cyKCnEMkIw-8g4WTdUCORn-UnXJGWMz3kLEYScYylOybXiPV_u3F2wvlraWRqTv_hYUFDxUQJfjKeter9g_3eIXyYhbwYbQG2B4Fl9Dpaw/s1600/DSCN3017.jpg" height="140" width="200" /></a></div>
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Parks and places to relax outside are scattered throughout
the downtown area. If you’re looking for a place to eat lunch in the <a href="http://www.thedallasartsdistrict.org/" target="_blank">ArtsDistrict</a>, check out some of the <a href="http://www.klydewarrenpark.org/Things-To-Do/events/food-trucks.html" target="_blank">food trucks </a>that stop by on certain days. If
getting food out of a moving vehicle isn’t quite your style, check out some of
the family run restaurants that line the downtown streets in uptown. <o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
<a href="http://victorypark.com/" target="_blank">Victory Park</a> has brought the bright lights of Times Square
next to the American Airlines Center, and the Stars and Mavs will be entering
their playoff pushes. If you want to see world-class athletes playing at the
top of their sport make sure to end your adventures downtown by catching a
game. <o:p></o:p></div>
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<br /></div>
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Dallas has brought art, music, food, and sports for everyone
in the metroplex to enjoy! If you are looking for a place to get away and get
outside, look no further than the center of the metroplex. <o:p></o:p></div>
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Check out the website for more information on fun things to
do in Dallas! <o:p></o:p></div>
<div class="MsoNormal">
<a href="http://www.visitdallas.com/things-to-do/entertainment-districts/#jump10" target="_blank">Click Here!</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>Post your comments below about any fun activities, restaurants, foodies, or events you have enjoyed in Downtown Dallas. Looking forward to some new adventures!</i></div>
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<br /></div>
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<br /></div>
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<br /></div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-14645137649749036002014-01-17T10:41:00.001-06:002014-01-17T10:41:14.856-06:002014 Is Already Proving To Be A Great Year!<div class="MsoNormal">
The
ball has dropped, the champagne has been poured, the confetti as fallen and
accumulated in the streets. The euphoria of welcoming in the <b>New Year </b>has come
and after a few exciting hours, has gone. Now what?</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3qwGpYJU2qGtrOv7Uw9heEw4QXj5TDT52PEMSIyEZlKmCwb3mK4X4lpU6V8MuAVWSe1Z2uDHjVI2Iekusrwl0dep2QS428MY2riRVRXHRZ_Bg1JTxmUqv8xDnLSPRGXnCz9Wpf05rREoi/s1600/Baby+New+Year+-+FB.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3qwGpYJU2qGtrOv7Uw9heEw4QXj5TDT52PEMSIyEZlKmCwb3mK4X4lpU6V8MuAVWSe1Z2uDHjVI2Iekusrwl0dep2QS428MY2riRVRXHRZ_Bg1JTxmUqv8xDnLSPRGXnCz9Wpf05rREoi/s1600/Baby+New+Year+-+FB.jpg" height="147" width="200" /></a></div>
<o:p></o:p><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What
is going to make this year different? What are we going to do as individuals,
family, country, and society as a whole to make the world a better place? In a
2013 that saw tragedy and triumph, inspirational stories and moments that made
us cringe. History points to 2014 having the similar tale as 2013 with all the
stories that will take place. Some will take us by surprise, others will shock
us, we will laugh we will cry and make some new friends. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
But
what if this year we made a point to be mad less and be joyful more. I know I’m
beating a dead horse with this one (I’m sure your twitter feed has been full of
“2014 going to be happier/better/more enjoyable/insert feel good adjective here
than last year” tweets). 2014 doesn’t have to be the year where in June we look
back at the past 5 months and remember our New Years resolutions and think
“well there’s always next year”. 2013 flew by. If you felt like it didn’t
please let me know your secret in keeping time slow because I feel like the
years are going by too quick and I don’t want to blink and miss a decade. <o:p></o:p></div>
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This
year lets go on adventures. Lets take chances and go out and see the world.
There’s nothing wrong with taking a spontaneous trip to someplace on the globe.
Life is short and as the years are flying by we don’t have as much time as we
think we do. I know my challenge for myself is to be more adventurous. Get out
and see nature and mountains, go kayaking somewhere exotic and take pictures. I
don’t want 2014 to get away from me like 2013 did. Let’s not worry about the
future, let’s not think about 2015 and beyond, heck let’s not even think about
February yet. January is here, 2014 is here, lets live in the present and take
advantage of it. Cheers to a New Year, New Adventures, and New outlooks. <span style="font-size: medium;"><o:p></o:p></span></div>
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<br /></div>
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My challenge for you...</div>
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Schedule something fun on your calendar within the next 2 weeks.</div>
Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-61406133029049365322012-11-16T16:18:00.001-06:002012-11-16T16:18:31.443-06:00YouTube has added a fourth thumbnail option... Customized thumbnails
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<br />
<div align="center" class="Heading1" style="text-align: center;">
<span style="mso-hansi-font-family: "Arial Unicode MS";"><b><span class="Apple-style-span" style="font-size: x-large;">The YouTube customized
thumbnail is here!</span></b></span><o:p></o:p></div>
<div class="Heading1">
<br /></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";"><b><span class="Apple-style-span" style="color: magenta;">We should all celebrate today!</span></b> If you
have uploaded a video to <a href="http://www.youtube.com/user/OuttaTheBoxMarketing" target="_blank">YouTube</a>, you will feel the same excitement that I have
today.<span style="mso-spacerun: yes;"> </span>We do not have to settle for a
<b>thumbnail</b> that includes our eyes and mouth open or a big dorky look on our
face. YEAH!</span><span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt;"><o:p></o:p></span></div>
<div class="Heading1">
<br /></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";">You now have the opportunity to
design a creative and <b>mind provoking thumbnail</b> for all your videos.<span style="mso-spacerun: yes;"> </span>Just imagine the curiosity you can create
with a customized thumbnail. </span><span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt;"><o:p></o:p></span></div>
<div class="Heading1">
<br /></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";">You are able to upload your
customized image at the same location that you are able to choose which frame
(of three that YouTube gives you as options) you would like to use. </span><span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt;"><o:p></o:p></span></div>
<div class="Heading1">
<br /></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";">Remember that you should not design
something that is too small to read or understand what the image is when
looking at page full of video thumbnails. <b>The good thumbnail image size is 640 px X 170 px. </b></span></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";"><br /></span></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";">Don't forget to design your thumbnails with the channel design in mind. You do want to keep your business brand & consistent message in check. Or... maybe be a little quirky.</span></div>
<div class="Heading1">
<br /></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";">A few examples are below:</span><span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt;"><o:p></o:p></span></div>
<div class="Heading1">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQGoR6vugjYT-qseBwa4niTgCOGdhV3ElbJZs52xXNIoMRR3k8VOuVUc5RMwNj4cbBfgZ74fYy26CA4t0vx1iD3oskdkA5j7DBnXwNsgZi1qDBIAunppkC7FsfFQvxircREcswif60j9lA/s1600/Slide1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQGoR6vugjYT-qseBwa4niTgCOGdhV3ElbJZs52xXNIoMRR3k8VOuVUc5RMwNj4cbBfgZ74fYy26CA4t0vx1iD3oskdkA5j7DBnXwNsgZi1qDBIAunppkC7FsfFQvxircREcswif60j9lA/s320/Slide1.jpg" width="320" /></a></div>
<div class="Heading1">
<br /></div>
<div class="Heading1">
<b style="background-color: white;"><span class="Apple-style-span" style="color: magenta;">Good Luck! </span></b></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt;"><o:p><br /></o:p></span></div>
<div class="Heading1">
<i><span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";">Don't forget to post your YouTube
channel link so that we can see your customized thumbnails and leave comments
on your videos. </span><span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt;"><o:p></o:p></span></i></div>
<div class="Heading1">
<br /></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";"><i>If you enjoyed this blog, you can
read some more by clicking on the links below. </i></span><span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt;"><o:p></o:p></span></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";"><i><br /></i></span></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";"><i><a href="http://outtatheboxmktg.blogspot.com/2012/09/driving-likes-through-roof.html" target="_blank">Driving Likes through the roof</a></i></span></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";"><br /></span></div>
<div class="Heading1">
<span style="font-size: 12.0pt; mso-bidi-font-size: 10.0pt; mso-hansi-font-family: "Arial Unicode MS";"><i><a href="http://solvethemarketingpuzzle.com/5-things-i-learned-about-branding-from-the-voice/" target="_blank">5 Things I Learned About Branding Listening To The Voice</a></i></span></div>
<!--EndFragment-->Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-54950919288122751762012-11-16T14:52:00.000-06:002013-02-07T10:26:57.922-06:00Holiday Contests & Promotions on Social Media <div style="text-align: center;">
<b><span class="Apple-style-span" style="font-size: x-large;">Marketing plans for the holidays</span></b></div>
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Halloween weekend was a fun weekend for my daughter and I. She competed in her first competitive cheer
competition. We checked in with her team
mom and I headed to the stands to find the cheer group. As I passed parents,
cheerleaders, and siblings I enjoyed looking at the homemade Halloween costumes
they were wearing. There was a combination of scary and funny costumes in the
bunch. Everyone seemed to be enjoying the event by acting out their characters.
<o:p></o:p></div>
<div class="Body1">
<br /></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";">This
event not only made me think about this <b>"first time event"</b> in my
daughter's life, but I began thinking about my clients' holiday marketing
plans.<span style="mso-spacerun: yes;"> <b><i> </i></b></span><b><i>Two months of intense shopping
and family gatherings are about to be upon us.</i></b></span><o:p></o:p></div>
<div class="Body1">
<br />
<a name='more'></a><br /></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";">Keeping a
combination of traditional and online marketing is going to be important, but
keeping their attention during this busy time is a challenge. <b><i>Traditionally
businesses will see a drop in social engagement during the holidays.</i></b> The
businesses that see an increase in engagement have planned some fun contests
and promotional savings options.</span><o:p></o:p></div>
<div class="Body1">
<br /></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";">Holiday
greetings and fun online contests could keep your current and potential clients
engaged during the holidays. You want to be top of mind so that after the
holidays you are not forgotten as quickly as the beautifully wrapped presents.</span><o:p></o:p></div>
<div class="Body1">
<br /></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";">Below are
a few ideas you could add to your holiday marketing plans if you have not
finalized them, yet.</span><o:p></o:p></div>
<div class="Body1">
<br /></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Thanksgiving recipe contest</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Thanksgiving meal photo
contest</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Thanksgiving kid craft contest</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Turkey dressing contest - photo
contest</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Essay contest-what you are
thankful for this year</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Favorite crazy family holiday
story-essay</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Holiday lights photo contest</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Super Bowl party snack recipe</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">New Year's Eve - family
celebration photo contest</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">10.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Crazy shopping story</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">11.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Favorite family holiday
tradition</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">12.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Favorite healthy recipe for
the holiday dinners</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">13.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Favorite new year's resolution</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">14.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Family photo contest</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">15.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Craziest bed head photo
contest</span><o:p></o:p></div>
<div class="Body1" style="margin-left: 0.25in; text-align: center; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Helvetica; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">16.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="mso-hansi-font-family: "Arial Unicode MS";">Best holiday pajamas - photo
contest </span><o:p></o:p></div>
<div class="Body1">
<br /></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";">When
planning any contests, make sure that you use a third party app for submissions
and finalizing the winner.<span style="mso-spacerun: yes;"> </span>Keep in mind
that the main objective should be to build your list and keep your connections
engaged.<span style="mso-spacerun: yes;"> </span>Give your fans a great reason
to share your posts and reminders. </span><o:p></o:p></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";"><br /></span></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";">Plan your message & images, execute your contest, and have <b>FUN! </b> Remember.... this is <b><i>SOCIAL</i></b> Media!</span></div>
<div class="Body1">
<br /></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";">All
contests and promotions should be promoted on all social networks.<span style="mso-spacerun: yes;"> </span>Cross promoting is the one piece many
businesses forget.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";"><span style="mso-spacerun: yes;"><i>Good Luck! </i></span></span></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";"><span style="mso-spacerun: yes;"><i><br /></i></span></span></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";"><span style="mso-spacerun: yes;"><i>Connect to <b>Outta The Box Marketing</b> on social media and you just may win during the holidays!</i></span></span></div>
<div class="Body1">
<span style="mso-hansi-font-family: "Arial Unicode MS";"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="Body1">
<span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18px;"><i>If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.</i></span></div>
<div class="Body1">
<span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18px;"><i><br /></i></span></div>
<div class="Body1">
<span class="Apple-style-span" style="color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; line-height: 18px;"><i>Similar Blog Post: <a href="http://outtatheboxmktg.blogspot.com/2012/10/facebook-advertising.html" target="_blank">Facebook Advertising </a></i></span></div>
<!--EndFragment-->Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-88881044219492649712012-11-04T10:44:00.000-06:002012-11-04T10:44:04.497-06:00Surprising Halloween adventure
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<br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 18.0pt;">Parents want candy too!<o:p></o:p></span></b></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">My bags of candy were ready
and my lights blaring down the street hoping that trick or treaters would find
my house.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">I enjoy staying at the house
and passing out candy more than walking around the neighborhood with the
kids.<span style="mso-spacerun: yes;"> </span>Nov, don’t get me wrong I do love
to watch the neighborhood kids interact and talk with parents I don’t see
much.<span style="mso-spacerun: yes;"> </span>The best seat for action is
passing out candy and scaring the kids. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg65uZo5XtLSwWCJnMM28ev9KXcQeyn3iQZq4BFY5bCOPo0FT4jMCdD1ad4jppBGChOi3IxQ7Cgxc9VXk1KMBrw447cFg0kosOlC2NWF7S_2u6oybCL8DnNtfcsnBlFwnRmMrIC5STG4v6J/s1600/Slide1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg65uZo5XtLSwWCJnMM28ev9KXcQeyn3iQZq4BFY5bCOPo0FT4jMCdD1ad4jppBGChOi3IxQ7Cgxc9VXk1KMBrw447cFg0kosOlC2NWF7S_2u6oybCL8DnNtfcsnBlFwnRmMrIC5STG4v6J/s320/Slide1.jpg" width="232" /></a><span style="font-size: 13.0pt;">This year was extra fun and
began with a belly laugh so loud I almost fell out of my chair.<span style="mso-spacerun: yes;"> </span>I glanced over my Facebook newsfeed to find
my friend (and previous client) <b>Toni Rogers</b> writing the most hilarious post.</span></div>
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<br /></div>
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<span style="font-size: 13.0pt;">My smile began to grow and
didn’t stop till I went to sleep.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">Many young kids knocked on my
door and jumped back when I opened the door to appear holding a giant bowl of
shiny packages.<span style="mso-spacerun: yes;"> <b><i> </i></b></span><b><i>Otherwise known as
candy!</i></b><o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 13.0pt;"><b>“Trick or Treat”, “Happy
Halloween”</b> were just a couple greetings from girls, boys, and some fun parents
along the way.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">The groups I wanted to join
had 2-3 families walking together.<span style="mso-spacerun: yes;"> </span>The
moms had their attention on the kids and their candy, but the dads were sharing
laughter and large cups filled with adult beverages.<span style="mso-spacerun: yes;"> </span>I only know they were adult beverages,
because I caught a whiff as the breeze blew by the doorway.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 13.0pt;">I was surprised that the
oldest kids who came by were about 12 or 13 years, but they were dressed to the
hilt and were all scary creatures.<span style="mso-spacerun: yes;"> </span><b>Blood
and guts</b> were all over them.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 13.0pt;">What surprised me the most,
during an evening filled with surprising creatures and people, was parents or
adults trick or treating for candy.<span style="mso-spacerun: yes;"> </span>Now,
I am not talking about those who chaperone their kids or wear a costume to have
some fun with their kids.<span style="mso-spacerun: yes;"> </span>I actually had
2 different dads knock on my door, say “Trick or Treat”, and hold out their
infant’s pumpkin for candy. I peered behind them and saw no other kids or
adults in sight.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
</div>
<ul>
<li><span class="Apple-style-span" style="font-size: 17px;">My mind began flipping
through all the reasons he may be trick or treating with a kid who can’t even
eat the candy.</span></li>
<li><span class="Apple-style-span" style="font-size: 17px;">The older sibling flaked out
and went home with mom?</span></li>
<li><span class="Apple-style-span" style="font-size: 17px;">My house was too scary and
the other sibling(s) ran to the next house?</span></li>
<li><span class="Apple-style-span" style="font-size: 17px;">Dad just wanted to “go
through” the motions once to help next year go smoothly?</span></li>
<li><span class="Apple-style-span" style="font-size: 17px;">Dad just wanted candy?</span></li>
</ul>
<br />
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">I could not help to think,<b><i>
“Dad just wanted candy.”</i></b><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">I gave him a big handful and said,
“Have fun!”<span style="mso-spacerun: yes;"> </span>“Thank you” said dad as he
turned around and ran to the next house.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">This year I did notice all
the kids and adults had great manners.<span style="mso-spacerun: yes;">
</span>They all said “Thank you” and waited patiently as I plopped big handfuls
of candy into their perspective containers.<span style="mso-spacerun: yes;">
</span><b style="background-color: white;"><span class="Apple-style-span" style="color: magenta;">GREAT JOB PARENTS!</span></b><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">When the last trick or
treater rang the bell I was sad, but my smile didn’t end.<span style="mso-spacerun: yes;"> </span>It was a fun and surprising night at the
Watts/Baccus house.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">What was your most memorable
Halloween experience?<span style="mso-spacerun: yes;"> </span>Please post below
in the comments section.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="color: #1a1a1a; font-family: Arial; font-size: 13.0pt;">If you enjoyed the blog above, you can subscribe via RSS feed or
e-mail by clicking the button on the right side panel. Enjoy!</span></i><o:p></o:p></div>
<!--EndFragment-->Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-37712370696754900632012-10-25T18:02:00.000-05:002012-10-25T18:02:03.770-05:00How Valuable Is A Facebook "Like"?
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<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 18.0pt;">What is the value of a Facebook Fan
Liking my posts & how do I drive more Likes?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
How many times a month do I hear this question?<span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;">An
estimated 20 times per month.</i><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Businesses are all looking for the <b style="mso-bidi-font-weight: normal;">magic potion</b> that will push their fan numbers through the
roof.<span style="mso-spacerun: yes;"> </span>They see the NFL, Starbucks,
Einstein Bagels and other large brand pages and feel the need for their small
local business to have large numbers too.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So, what is the value of a<a href="http://www.facebook.com/outtatheboxmarketing" target="_blank"> Facebook</a> Fan today?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Why should a business be concerned with the number of Likes
their posts receive?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglVaTIzkT3V-9UdLbNu-tIpTKJCkrbIGoo4gi62QiVufwqxarXTcONmAyv18hEbmEkJIY8PWoTTq2QOaEnjt6pbcPIHrpZELYD6VpbtJGPErEzUq2D54kPTd7n9ce6gZt4FkmrsbbpHp8X/s1600/FacebookLike-image.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglVaTIzkT3V-9UdLbNu-tIpTKJCkrbIGoo4gi62QiVufwqxarXTcONmAyv18hEbmEkJIY8PWoTTq2QOaEnjt6pbcPIHrpZELYD6VpbtJGPErEzUq2D54kPTd7n9ce6gZt4FkmrsbbpHp8X/s320/FacebookLike-image.jpg" width="320" /></a></div>
<div class="MsoNormal">
The <b style="mso-bidi-font-weight: normal;">value of a fan</b>
could be priceless, but could be worth $0.<span style="mso-spacerun: yes;">
</span>Your business needs to make the decision based on the marketing strategy
they are trying to achieve on social media.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If a fan will tell the business they like their posts ( by
hitting the like button ), they are helping the business know what information
they enjoy receiving.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When a fan/customer will share a post, tag the business in a
positive testimony on their wall, or share a personal story with their friends
about a product or service they enjoyed the <b style="mso-bidi-font-weight: normal;">business wins every time</b>!<span style="mso-spacerun: yes;">
</span>Knowing this, a business really wants to encourage this type of behavior
more often than just liking their posts. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">The magic question of
how to drive more likes is answered easily.<span style="mso-spacerun: yes;">
</span></b>Create content that your fans enjoy!<span style="mso-spacerun: yes;">
</span>The majority of Facebook users enjoy fun <a href="http://www.youtube.com/user/outtatheboxmarketing" target="_blank">videos</a>, photos, quotes, and
quirky information.<span style="mso-spacerun: yes;"> </span>Finding the sweet
spot takes time listening and watching fans interact or not. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Should you
concentrate on the Likes your page receives?</b><span style="mso-spacerun: yes;"> </span>Only to help you know if the content you are
posting is relevant to your fan base and good enough for them to share with
their friends. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Challenge to you
today:</b> Plan a 30 day practice run with a variety of posts and
information.<span style="mso-spacerun: yes;"> </span>Analyze the 30 days and
find out what your fans view as <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">shareable content.</i></b> <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Good Luck!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.</i></div>
<!--EndFragment-->Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0tag:blogger.com,1999:blog-7066464760562474992.post-1230589112634663592012-10-22T14:50:00.000-05:002012-10-22T14:56:04.102-05:00Facebook Advertising<!--[if gte mso 9]><xml>
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<!--StartFragment-->
<br />
<div class="MsoNormal" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<a href="webkit-fake-url://D5CE6F88-DED9-4FD9-938F-65B03F29993A/application.pdf" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><b style="mso-bidi-font-weight: normal;"><span style="font-size: 18.0pt;">Would a promoted post or sponsored story
offer some advantages to my business?<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Do you remember when <b style="mso-bidi-font-weight: normal;"><a href="http://www.facebook.com/outtatheboxmarketing" target="_blank">Facebook</a></b>
began flooding the communities with advertising and information about the
network?<span style="mso-spacerun: yes;"> </span>Some say that this was such an
important event we should keep the details in our memory for years to come.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Did you believe that a business would continue to offer free
membership and marketing forever?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When <b style="mso-bidi-font-weight: normal;">Facebook</b>
changed to the “timeline” design, the newsfeed began to change.<span style="mso-spacerun: yes;"> </span>Your newsfeed does not include all the posts
you have “opted in” to receive.<span style="mso-spacerun: yes;"> </span>If you
have stopped engaging with businesses and/or people you will eventually miss
out on their posts.<span style="mso-spacerun: yes;"> </span>Facebook has made
the decision to create a newsfeed that they think you want to see based on your
activity within your friends and likes on your profile. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Have you ever wondered why you don’t see friend’s posts anymore?</i></b><span style="mso-spacerun: yes;"> </span>Did you think they were boycotting Facebook
and not participating?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The statistics have been given that only 16% of likes and
friends see actual posts sent.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That is lower than the national average open rate for
e-newsletters.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Would you like to know that all the information you opt-in
to receive you really do receive in your newsfeed without having to search
again and again?<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">YES…</i></b><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Facebook</b> decided
to launch the <b style="mso-bidi-font-weight: normal;">Promoted Post </b>and <b style="mso-bidi-font-weight: normal;">Sponsored Story</b> to help businesses
reach their fans and friends of fans.<span style="mso-spacerun: yes;"> </span>To
increase the probability of fans reading your posts you need to participate in
Facebook advertising. <i style="mso-bidi-font-style: normal;"><span style="mso-spacerun: yes;"> </span>Basically spend some cash with Facebook.<span style="mso-spacerun: yes;"> </span></i><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: #a7168d;">To be successful you need to keep a few things in
mind.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Create an engaging post and include either a
photo or video</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Use the promoted posts and sponsored stories for
contests or awesome promotions</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Only use these tools if you already have a large
fan base</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>The success can only be measured if you plan,
execute, and engage properly</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Decide what your ROI will be – likes, purchases,
website hits, video views, e-mail submissions, registrations</li>
</ul>
<br />
<div class="MsoNormal">
I do have to disclose one important prerequisite to using
these types of Facebook advertising.<span style="mso-spacerun: yes;"> </span>You
must have 400 fans before you can use the promoted posts.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The <b style="mso-bidi-font-weight: normal;">promoted post</b>
can be selected within your Timeline.<span style="mso-spacerun: yes;">
</span>Once you post your update, you can hit the “promote” button and choose
the reach numbers you wish to achieve.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Don’t promote a post that is not <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">“viral potential” </i></b>unless
you want to be unsuccessful.<span style="mso-spacerun: yes;"> </span>Take the
time necessary to plan your image, post text, click through destination, and
target niche.<span style="mso-spacerun: yes;"> </span>Just slapping something up
and promoting it will not bring you success.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMAq6gXE5o3-8nTLpno2mhU3WkE4Zx2MujmrG6ezSSjGBSuND_MdzCcmFF1WNi2dWXLXBBKA-Rd3-ibfYbDc87VVnlqF1FIfb-JCqfh_yVorKQADVnBFu8Utu9OvhMXaNhECnWmJZFEmVo/s1600/Slide1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMAq6gXE5o3-8nTLpno2mhU3WkE4Zx2MujmrG6ezSSjGBSuND_MdzCcmFF1WNi2dWXLXBBKA-Rd3-ibfYbDc87VVnlqF1FIfb-JCqfh_yVorKQADVnBFu8Utu9OvhMXaNhECnWmJZFEmVo/s320/Slide1.jpg" width="320" /></a><b style="mso-bidi-font-weight: normal;"><a href="http://www.facebook.com/help/?page=226611954016283" target="_blank"><span class="Apple-style-span" style="color: magenta;">Sponsored stories</span></a></b>
are used to encourage your fans’ friends to like your page because your fans
engagement activity is presented in the ad.<span style="mso-spacerun: yes;">
</span>Takes the <i style="mso-bidi-font-style: normal;">“I do what my friends
do”</i> type of thinking and puts it into an ad.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span class="Apple-style-span" style="color: magenta;">Hmmmm, imagine that! </span></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Suggesting the use of promoted posts and sponsored stories
to a <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">new
</i></b>business page, in my opinion is “nuts”.<span style="mso-spacerun: yes;">
</span>You need to have a great foundation of fans in order for your ads to be
successful.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">New business pages</b>
should utilize the regular Facebook ads to increase their fan base before they
tackle the promoted posts and sponsored stories.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My <b style="mso-bidi-font-weight: normal;"><span style="color: #a7168d;">challenge </span></b>to you is to try one of the Facebook
ad options for your business.<span style="mso-spacerun: yes;"> </span>Decide
what your ROI will be and create a great ad with an image & good
content.<span style="mso-spacerun: yes;"> </span>Success will come only with
good planning and follow through!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Good Luck!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;">If you enjoyed the
blog above, you can subscribe via RSS feed or e-mail by clicking the button on
the right side panel.<span style="mso-spacerun: yes;"> </span>Enjoy!</i> <o:p></o:p></div>
<!--EndFragment-->Cindy Baccshttp://www.blogger.com/profile/02596726108349485298noreply@blogger.com0