And just like that, it is August and your kids are quickly
trying to squeeze out any last bit of summer they can before the bell rings on
the first day of school in a few weeks. The reality is setting in and time can
feel like it is flying by, don’t let it happen. Heading back to school can be a
huge opportunity for your business to use social media for marketing! Shape
your marketing campaign around your business and find how your company can fit
into the back to school rush.
I know what you’re thinking….“my company has no connection to schools at all how can we possibly connect
with students heading back to school”
You would be surprised at what can connect you to the Back
to School rush on social media. A simple quote that is about education, back to
school, or school activities with a hashtag like #backtoschool can get your
company out there and showing the community and your followers that you care
about those going back to school. Most of your clients probably have kids so a
post saying “good luck to those students heading back to class this week” would
go a long way.
If your business does have a connection to heading back to
school, then make sure you narrow your focus on social media to posts about it
over the next few weeks. It is never too early to start posting about back to
school deals, offers, and potential opportunities that go on during the school
year. If your company caters to students during the school year, be sure you
aren’t waiting until the school year starts to let them know about your company
and what it offers.
This time of heading back to school is too soon for some,
not soon enough for others, but is the perfect time for your business. Get
proactive in your marketing campaigns and utilize this month to grow your
client base and connect with other in your community.
Don't forget to share this article on your favorite social network. Your network of friends, clients, family, and others may need help with their fall marketing.
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