Social Media trends have been ever expanding and big name
sites are always trying to adapt to the ever-changing global (yes, global)
social media market. Every 6 months or so it seems that a “new” version of
either Twitter, Facebook, or Google+ comes out to try to make posting and
sharing even easier than before. It usually takes a couple weeks to get used
to, but as we get used to the update, we are quick to forget the old way and
welcome in the new, faster, sleeker, more efficient style of posting anything
and everything to social media.
Twitter has come out in the past few months with an all-new
way of how pictures can be posted and seen by your followers. In the past you
would have to click on the link to open it up. But in the “make every click
matter” mindset of today’s world, a lot of times pictures would be passed over
to ensure the most efficient way of getting through your newsfeed. Oh how
things have changed. Twitter has now taken the link and put the picture on your
timeline for you when operating twitter from your laptop or computer. Every
picture is seen without a click. And that can generate interest in you or your
company.
Pictures on twitter are a nice break from the continuous
flow of word-only posts that range from a sporting event rant to a deep
philosophical quote. Pictures jump out on the screen and catch your viewers
attention. Pictures on twitter can be used for a variety of reasons. You can
use them to show where you are (ex: Sporting event or vacation), a quote from a
famous person, or even an infographic.
What’s an infographic you ask? Companies use them to give a
visual display of the information they are trying to share. They are extremely
useful in comparison to a word document outlining all of the information. Would
you rather look at colorful displays and graphs or a 5,000 word report? See,
infographics work magic when it comes to sharing what your company has to
offer, sell, or inform.
Twitter has allowed you and your company a great (and free!)
way to advertise your product or service by taking your pictures and putting
them front and center on the timeline! Be sure to have a few key hashtags to
really get the picture to connect with the viewers!
If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.
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