Social Marketing During the Summer Months - Changing Seasons

I’m sure there are millions of songs out there regarding “changing seasons” and welcoming in the summer time. As spring fades away and summer quickly approaches us in the upcoming weeks there are a lot of things that are changing along with the seasons. From the weather outside to the sports we watch to the types of vacations we take, a lot of aspects of our lives change, and one thing that should also change to help your company is how you target your customers.

Summer marketing should be focused on the broad, exciting things that happen during the months of May, June, July and August. A lot of people take a week or two off for vacation and are less likely to be focusing on work so posts that are asking about favorite vacation spots or day outings around town are a great way to spark an interest in your company! Connecting with people during the summer can lead to clients in the fall when things get more focused.

Some great ways to connect in the summer time is asking “surface level” questions that can help you connect personally with potential clients. Be sure to not ask questions about when they are going on vacation in the future because of security reasons, but rather ask “what are some of your favorite summer vacation memories?”

Other than vacations, major sporting events occur in the summer time. This year the World Cup will be going on, and people will love to give their two cents on which country they think will be victorious. The Stanley Cup playoffs and NBA finals will be finishing up with high drama and incredible games and highlights. A great thing to do would be to surf for the best plays from the night before and ask if anyone saw it happen live!

By making you or your company more relatable by asking more broad questions, people who may not have clicked on your link will be more likely to be interested based off of the connections made in the summer.

P.S. Be sure to have a vacation for yourself planned! Step back from social media for a few days and enjoy some free time with family and friends. Twitter, Facebook, and Google+ will all be there when you get back!

Challenge For You: Take some personal time off Social Media and enjoy some books, music, and nature.  Have a super fabulous day!

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