If you’ve been
involved in Social Media in any form or fashion over the past 2-3 years as
Twitter has exploded, you’ve seen them. #this, #that, #everything. I’d love to
see the percent of English words that have had a hashtag attached to the front
of it on Twitter. My guess would be over 50%, and over 75% would not surprise
me at all. However, sadly, no such research has been conducted….yet.
The hashtag
hasn’t just been solely a Twitter based social media staple, it has made its
way onto Instagram, and yes, even Facebook now sees its fair shares of the
famous hashtag. But what does it mean for YOU---The businessperson who wants to
reach the most possible people so that they see your product or service and
hopefully invest in you. If you know how to utilize the hashtag well, you can
end up taking your business to the next level.
The purpose of a
hashtag on social media is to “allow
you to organize content and track discussion topics based on those keyword”
–(Mashable). A hashtag connects you with other people who are using the similar
tag regarding their tweet, picture, or post. By utilizing major events like
award shows #TheOscars, hit tv shows #TheBachelor, or even sporting events
#SBXLVIII, it can be a great way to connect with thousands of other people
simply by using the similar tag. By clicking on the link that is created with
the #, you can scroll through every post using the hashtag. Talk about great
(and free) advertising!! Some
people get creative with their hashtags and do a #original hashtag, or one that
is not a “trending topic”. The key to these hashtags is to keep them #short,
but be careful,
#ifyourhashtaggetstoolongitisalotoflettersrunningtogetherandisveryhardtoread.
Get creative and
have a lot of fun with Hashtags! It’s a really cool way to connect with your
client base and possibly get new clients in the process! The purpose of them is
to connect you to others with similar content, so brainstorm some of the
possible hashtags that your company could utilize to expand its social media
outreach and get new customers!
If you enjoyed the blog post, feel free to leave a great comment or question below. We enjoy educating the world about social marketing.
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