Holiday Contests & Promotions on Social Media

Marketing plans for the holidays

Halloween weekend was a fun weekend for my daughter and I.  She competed in her first competitive cheer competition.  We checked in with her team mom and I headed to the stands to find the cheer group. As I passed parents, cheerleaders, and siblings I enjoyed looking at the homemade Halloween costumes they were wearing. There was a combination of scary and funny costumes in the bunch. Everyone seemed to be enjoying the event by acting out their characters.

This event not only made me think about this "first time event" in my daughter's life, but I began thinking about my clients' holiday marketing plans.  Two months of intense shopping and family gatherings are about to be upon us.

Keeping a combination of traditional and online marketing is going to be important, but keeping their attention during this busy time is a challenge. Traditionally businesses will see a drop in social engagement during the holidays. The businesses that see an increase in engagement have planned some fun contests and promotional savings options.

Holiday greetings and fun online contests could keep your current and potential clients engaged during the holidays. You want to be top of mind so that after the holidays you are not forgotten as quickly as the beautifully wrapped presents.

Below are a few ideas you could add to your holiday marketing plans if you have not finalized them, yet.

1.    Thanksgiving recipe contest

2.    Thanksgiving meal photo contest

3.    Thanksgiving kid craft contest

4.    Turkey dressing contest - photo contest

5.    Essay contest-what you are thankful for this year

6.    Favorite crazy family holiday story-essay

7.    Holiday lights photo contest

8.    Super Bowl party snack recipe

9.    New Year's Eve - family celebration photo contest

10. Crazy shopping story

11. Favorite family holiday tradition

12. Favorite healthy recipe for the holiday dinners

13. Favorite new year's resolution

14. Family photo contest

15. Craziest bed head photo contest

16. Best holiday pajamas - photo contest

When planning any contests, make sure that you use a third party app for submissions and finalizing the winner.  Keep in mind that the main objective should be to build your list and keep your connections engaged.  Give your fans a great reason to share your posts and reminders.  

Plan your message & images, execute your contest, and have FUN!  Remember.... this is SOCIAL Media!

All contests and promotions should be promoted on all social networks.  Cross promoting is the one piece many businesses forget.  

Good Luck! 

Connect to Outta The Box Marketing on social media and you just may win during the holidays!

If you enjoyed the blog post, feel free to leave a great comment or question below.  We enjoy educating the world about social marketing.

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